West Toast Café
We developed the packaging design and visual communication elements for West Toast Café, a brand located in San Clemente, California. Although the brand already had an established visual identity, they needed packaging design. To address this need, we focused on capturing the essence of the brand through the visual language of the packaging and other touchpoints.
packaging
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🥪 Freshness, Honesty, Flavors: West Toast's Brand Experience...
The visual language embodies West Toast's philosophy, to be aspirational, fresh and honest, encouraging customers to identify with the brand's personality. This communicative approach allows customers to physically feel the brand positioning, reinforced through words and actions.
Our goal was to challenge the notion that healthy eating is boring by creating vibrant and contrasting graphic language.
💚 Packaging with a Green Heart...
The identity was created based on visual and creative elements, where packaging design was a key element. An important element of this brand strategy was to emphasize the commitment to preserving our environment and oceans.
The goal was to provide a holistic experience that spans everything from taste and appearance to packaging, ensuring good food is at the core.
♻️ The brand's commitment to sustainability...
We chose ecological packaging.
Everything used is designed to be biodegradable; the bowls and utensils are made with natural agave fiber and renewable plants.
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✨ The Visual Flavor of West Toast: A Brand in Illustrations...
A set of illustrative graphics was created as part of the West Toast Café brand. The illustrations were designed to provide flexibility in creative executions; they are key elements of the identity. They are used in infographics, stationery, merchandising, packaging, digital, and audiovisual.
🤠 Characters that bring the brand to life...
Additionally, we designed a series of main characters for the brand. From these characters, other illustrations for the brand are developed. The style is characterized by a loose and immediate irregularity and a sense of spontaneity, energy, and humor.
